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Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands. We are dedicated to helping you have more fun and catch more fish.

At Madisonville Marine you'll find the perfect combination: we're big enough to carry a huge inventory for outstanding selection and value, yet still run our business with the attention to detail and personal service. Welcome to a different kind of boat retailer - where offering the highest quality product along with outstanding customer service is what we stand for.

Paradise Landing is a family oriented resort offering our guests the finest accommodations, amenities, and recreational opportunities in the Smoky Mountain region. Our professionally decorated cabins are situated on large private lots away from the hustle and bustle of suburban life, but convenient to so many area attractions, theatres, and shopping outlets. And if you want to relax, you can find everything you need right here. Spend the day fishing or boating on the beautiful Douglas Lake or just take a quiet stroll along the winding roads, watch the wildlife and breathe in the peace and tranquility of our natural surroundings.

At JC Custom Cranks we take great pride in our craftsmanship and exhaust all efforts to make the perfect balsa crankbait. Each crankbait goes through a 10 step process before completion, no machine work, all done by hand. We currently spray over 200 different custom colors for a variety of our balsa bodies ranging from top-waters to deep divers. We also offer custom or original paint reproduction onto your favorite plastic lure bodies.   

Endorsed by current FLW pro’s Scott Suggs and Dan Morehead, JC Custom Cranks have been proven on the professional level as well. Many other pros have competed nationally and have had tremendous success on our homemades.